What I learned

Designing for multiple users: One thing I did not take into consideration that although we have identified a primary user, there are other users to test with that I discovered in my usability testing. For example, testing for client’s branding theme, testing for iOS HIG compliant call-outs, and testing with other users who are visually deficient  

The design icons that are intuitive to the user: The tab bar icons iterations were based on users feedback of what they can expect from a scan bar icon. Users also believed a “List” icon is more relatable to a grocery store than a “Heart” icon. This gave me insights to design elements based on what is universally expected or intuitive to the user.

Utilize interaction design so users can retrieve information easily: Adding a tap and swipe feature without losing any content from the Product’s scanned page. That way our persona Catherine can view nutrition facts and ingredients to compare grocery products and swipe through healthy alternatives, coupons, and recipes without losing information or having to reference back to what product she just scanned.

2nd to market advantage: There are a lot of good design patterns and features identified in my comparative analysis that helped focus on my user’s and client’s needs

Following a SOW: There were a few times I caught myself distracted by other features to include in NutriStytles mobile app. Following the SOW helped us focus on meeting our deliverables and  avoid distractions that could have potentially set us back. For example, based on my Researcher’s findings in usability testing, users were a little confused about the over mobile app and thought there should be an on-boarding process to help users understand how to use the mobile app. Sequoia and I decided to leave the on-boarding development for next steps and refocus on our SOW.  

How to make money for our client and solve users problems: One of the key problems I wanted to solve is how to meet our clients goals without interfering with our user’s pain points. The Design Studio with our client was extremely helpful in our design process because we were able to determine coupons would be NutriStyles way of making money and cost efficiency was a major pain point that our persona Catherine wanted to address